In order to stay competitive and relevant in the eyes of their customers, companies must continuously improve their product development process to ensure that their designs meet the demands of the consumer. Best-in-Class practices illustrate how this is possible and also offer ways for other firms to implement similar methodologies.
Key findings include:
Delivering what customers want seems simple enough, but getting there is the elusive goal every product-based company is chasing.
Increasingly, successful innovation depends on a company’s ability to develop more complex products, a trend that has doubled in the past 15 years.
The issue that companies struggle with is in delivering on these objectives while maintaining profitability.
A product that is designed only for fit and function without any thought on its future fabrication can lead to disastrous results down the line.
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