Getting your next product out the door and into the hands of artists and practitioners fast is as critical to success as making it look and sound amazing. Add to that the need to make it intuitive for artists to use, lightweight and tough for the rigors of the road, and affordable. Oh, and don’t forget those boutique germanium transistors or old-stock military tubes you need for the pre-amp.  Sometimes your product’s marketing edge is found in those obscure hard-to-find components from years gone by. Old fashioned radio valves, nixie display tubes, germanium audio transistors, or special hi-fidelity op-amps can all be difficult to source.

For the entertainment industry, the look and feel of an electronic product is usually just as important as audiovisual quality. After all, you’re just as often selling to artists as technicians. But the days of rectangular flat-world-society electronics are well and truly behind us. You need to collaborate with innovative industrial and ergonomically minded mechanical designers to get the product to look and feel right in the hands of the user. The shape, size, and weight all matter whether it’s an electronic instrument, audio production & recording gear, or lighting equipment. Combine these challenges with the need to use roadworthy XLRs, IEC power inlets, 6.35mm jacks, AES/EBU, MIDI DIN and a host of other legacy connectors, and you have a really tough task getting things to fit right and look cool.