About Author

Martin Malenica

Martin Malenica has a masters in electronic and computer engineering at the University of Zagreb. His previous experience consists of multiple embedded systems positions at robotics start-ups (Gideon with USD 35m in Seed and Series-A funding) and SMEs. His engineering strengths lie in system architecture, PCB design and embedded programming. Aside from engineering, Martin has spent the last 1.5 years working at a leading European management consulting firm, where he focused on strategies to support large OEMs and Tier-1s regarding the current semiconductor shortage across the whole EMEA region. Martin has practical experience within AD, but also a good understanding of competitor tools, especially on the procurement and supply chain side, like Everstream, Resilinc, Silicon Expert, Z2Data etc. Martin Joined Altium in 2023 as part of the Technical Sales team in Germany.
 

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