In this captivating episode of the OnTrack Podcast, host Tech Consultant Zach Peterson chats about storytelling in electronics design with Benjamin Kitzinger, the visionary Producer and Director behind Altium Stories.
Zach and Ben explore the heartbeat of innovation by detailing stories of engineers and innovators who've shaped the electronics industry with their passion and perseverance. Discover how a hacker mindset led to groundbreaking technological advancements and hear firsthand accounts of how tech pioneers navigated challenges, celebrated triumphs, and fueled their creativity to make a tangible impact on the world through electronics design.
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Corporate Storytelling with Impact: Altium Stories redefines corporate storytelling by focusing less on product promotion and more on showcasing the real-world impact of engineering solutions.
Exploring Unique Personalities: Highlighting individuals like Joe Grant, known for his hacker mindset, Altium Stories delves into the personal journeys and unique perspectives of engineers, creating captivating narratives.
Educational and Inspirational Content: Through interviews and deep dives, the series aims to educate and inspire viewers, particularly engineers, by sharing the challenges, triumphs, and innovations within the field of electrical engineering.
Humanitarian and Technological Impact: From groundbreaking technological advancements like optical computing to humanitarian projects like Project Vive, Altium Stories showcases the diverse ways engineering can positively impact lives.
Authenticity and Evolution: Despite being a corporate initiative, Altium Stories maintains authenticity and evolves over time to continue providing valuable content, aiming to educate, inspire, and celebrate engineering accomplishments while staying true to its essence.
James Sweetlove is the Social Media Manager for Altium where he manages all social accounts and paid social advertising for Altium, as well as the Octopart and Nexar brands, as well as hosting the CTRL+Listen Podcast series. James comes from a background in government having worked as a commercial and legislative analyst in Australia before moving to the US and shifting into the digital marketing sector in 2020. He holds a bachelor’s degree in Anthropology and History from USQ (Australia) and a post-graduate degree in political science from the University of Otago (New Zealand). Outside of Altium James manages a successful website, podcast and non-profit record label and lives in San Diego California.