About Author

Adrienne Lieberman

Adrienne Lieberman is an accomplished Product Marketing Manager at Altium, where she plays a pivotal role in shaping the marketing strategy for Octopart. With over 12 years of extensive experience in the digital marketing landscape, Adrienne has established herself as a highly skilled professional in the software and technology industry. Holding a Bachelor of Science degree in Marketing from Temple University's Fox School of Business, she possesses a solid foundation in marketing principles and strategies. Adrienne's industry knowledge enables her to anticipate market needs and tailor marketing strategies that align with industry demands, ultimately driving brand awareness, customer engagement, and revenue growth. Within the Altium marketing team, Adrienne's business acumen, digital marketing expertise, and industry knowledge make her an invaluable asset, consistently positioning Octopart as a leading player in the market and contributing to the company's ongoing success. In her free time, she enjoys hiking and exploring the outdoors with her husband and their one-year-old daughter.

Recent Articles

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On-demand Webinar: Navigating the Shifting Landscape Q1 2024 The webinar, titled "Navigating the Shifting Landscape," provided insights into the technology and semiconductor industries. Dennis Reed from Edgewater Research led the discussion, offering valuable perspectives on market trends, challenges, and future prospects. About Edgewater Research: Edgewater Research, an independent research company, brings over 60 years of collective experience to the table, specializing in technology, internet, consumer Read Article

octopart updates

Enhancing User Experience: New Octopart Updates Octopart is introducing new enhancements to improve user experience and simplify product search processes. With our latest features, navigating through manufacturers' pages and discovering popular parts is now more convenient than ever before. Manufacturer Pages: Streamline your search process by easily accessing products from specific manufacturers directly from the Manufacturers page . With optimized visibility, finding the components you need Read Article

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Octopart Edge: Part 1 - From Specs to Solutions: How to Interpret Data Webinar Overview Kicking off the Octopart Edge Series with Part 1, Zach Peterson hosted 'From Specs to Solutions: How to Interpret Data.' This session is crafted to empower professionals across industries to fully leverage their project potential. Key Takeaways: Understanding Data Sheet Contents: Operating data, including graphs, charts, tables, and programming guidelines, alongside packaging and mechanical details, are crucial for assembly and Read Article

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Introducing the Octopart Edge Series We're excited to announce the launch of our new webinar series, Octopart Edge! Building upon the success of our Mastering Octopart Series, we're excited to incorporate your valuable feedback to bring you an even more enriching experience. The Octopart Edge webinar series aims to spotlight the latest trends and best practices, empowering you to enhance your engineering and procurement capabilities. Whether you're looking to optimize your Read Article

Expert Insights

Introducing "Expert Insights on Alternate Parts" Introducing " Expert Insights on Alternate Parts " - your go-to series for expert insights on navigating the world of component substitutions. Join industry veteran Phil Salmony as he delves into the intricacies of sourcing alternate parts to optimize your designs. In part one, Phil tackles a common issue faced by electronic hardware enthusiasts: finding suitable substitutes for end-of-life or outdated components. Phil will guide us through the Read Article

Search Filters update

Enhancing User Experience with New Search Filters In the ever-evolving landscape of digital tools and platforms, optimizing user experience remains paramount. In response to user feedback and technological advancements, our team is thrilled to introduce a series of enhancements to our search functionality aimed at making your browsing experience smoother and more efficient than ever before. Let’s delve into the exciting new features and improvements: Introducing New Filter Types We understand Read Article

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Mastering Octopart: Part 4 - "Next-Level BOM Optimization" Recap Webinar Overview In the final installment of the Mastering Octopart webinar series, participants gained insights into advanced techniques for optimizing Bills of Materials (BOMs) using Octopart. Led by Zach Peterson, the session focused on accessing, personalizing, and sharing BOMs efficiently. Key Takeaways: Accessing and Personalizing BOMs: Users can easily access the Octopart BOM tool, with options available for both registered users and Read Article

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Mastering Octopart: Part 3 - "Navigating and Customizing Your Workflow" Recap Webinar Overview We hope you enjoyed the third installment of the Mastering Octopart Series, titled 'Advanced Search Functionalities of Octopart.' In this session, we delved into advanced customization options within Octopart to enhance your workflow. Here's a snapshot of what we covered: Location Preferences: Customize your location and currency settings to tailor search results to your region. Watchlists and Component Alerts: Set up watchlists Read Article

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On-demand Webinar: Navigating the Shifting Landscape Q4 Learn about the intricacies of the semiconductor industry with Dennis Reed from Edgewater in the next installment of our Edgewater and Octopart Webinar Series. This session provides a detailed analysis of Q4 2023, offering valuable insights into market trends, challenges, and future prospects. About Edgewater Research: Edgewater Research, an independent research company, brings over 60 years of collective experience to the table, specializing in Read Article

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Mastering Octopart: Part 2 - "Advanced Search Techniques" Recap We hope you enjoyed exploring the advanced search functionalities of Octopart in our recent webinar on December 20th, 2023. For those who missed it or wish to relive the experience, here's a recap of the insightful session that delved into the intricacies of advanced search techniques. Webinar Overview In this session, we uncovered advanced search strategies that can elevate your component research and design capabilities. Here's a snapshot of Read Article

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Mastering Octopart: Part 1 - "Getting to Know Octopart" Recap Thank you to everyone who participated in our kickoff webinar, "Getting to Know Octopart," on November 30th! For those unable to attend, the on-demand recording is now available, offering an ideal entry point into the Mastering Octopart series. Webinar Overview Launching with the first webinar, Melissa Velisek, Director of Business Development, guided participants through a comprehensive review of Octopart's interface, its robust search Read Article

Our New Four-Part Webinar Series: Mastering Octopart

Our New Four-Part Webinar Series: Mastering Octopart Whether you're new to Octopart or looking to refine your skills in using this powerful component search and management tool, explore our four-part webinar series, 'Mastering Octopart.' This series is crafted to enhance your proficiency in navigating our component search and management tool. Learn first-hand from the Octopart team as they guide you through these informative sessions. Please note: We are adjusting the dates to incorporate new Read Article

Car on an assembly line in a factory

On-Demand Webinar: Navigating the Shifting Landscape Q3 In today's fast-paced world of tech and industry, staying ahead of the curve is paramount. On October 18th, our webinar featuring Dennis Reed from Edgewater Research offered a deep dive into the ever-changing market landscape. With a comprehensive analysis of trends and potential repercussions spanning across diverse sectors, we're excited to share the takeaways from the webinar. Here's a closer look at the highlights: Reshaping On-Premises Read Article

48:42 Navigating the Shifting Landscape: Supply Chain, A.I., Automotive, and Interconnect Trends In this ever-changing landscape, staying informed and adaptable is crucial for success in the electronic component industry. Our recent webinar on July 19 th , 2023, featuring Dennis Reed, Sr. Research Analyst, Technology, as the main presenter and Daniel Schoenfelder, head of Octopart, provided valuable insights into the current trends and challenges in the industry. Here's a brief recap of the key points discussed: Economic Shifts: The industry Watch Video

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Introducing The Pulse We're excited to announce another update on Octopart.com, further enhancing our commitment to delivering top-notch resources for engineers, manufacturers, and distributors. The Pulse is an expansion of the reliable data and information you've come to expect from Octopart.com. The Pulse is much more than a blog! Octopart.com is dedicated to providing a holistic experience with reliable data, informative content, and engaging resources that empower Read Article

New Octopart homepage

We Redesigned the Octopart.com Experience with You in Mind As you may have noticed: we recently rolled out a new design update for Octopart.com . It's another step in our master plan to connect our engineers and distributors! The fresh look simplifies the search experience and additional enhancements improve filtering capabilities, enabling a better, faster search experience. What you can expect: Redesigned Homepage Our sign-in navigation has improved, streamlining access to your free account on Octopart Read Article